Branding
NOORBANDCARE PRODUCT SERIES
Designed a new product series for NoorBandCare, including packaging, landing page, video and social media content.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
3 weeks
OVERVIEW :
Noorband Care is a personal branding and product design project focused on creating a modern, minimalist and premium haircare series.
The project explores how a complete visual identity can be developed across packaging, digital platforms and storytelling to create a cohesive brand experience.
THE IDEA:
The idea was to challenge the perception of haircare products as overly complex and visually overwhelming.
By focusing on simplicity, clarity and calm aesthetics, the concept aims to create a more intuitive and trustworthy brand experience, where design helps users understand the product quickly.
MY ROLE :
I worked on the project from concept to final execution, including:
– Visual identity development (color, typography, design system)
– Packaging design for shampoo and conditioner
– Illustration and label design
– 3D mockups and product visualization
– Social media content (Instagram & TikTok)
– Video concepts and storytelling
– Landing page prototype design
Summary :
The process started with research into premium and minimalist brands such as Aesop and Meraki, focusing on clean aesthetics and Scandinavian design principles.
I explored different visual directions through moodboards, sketches and typography testing. The final identity combines soft color palettes, line-art illustration and balanced layouts to create a calm and premium feeling.
The concept was developed further into packaging design, mockups and digital content, ensuring a consistent visual language across all touchpoints.
The result is a complete brand concept, including a new product series, packaging design and a digital communication strategy. The project demonstrates how branding, product design and digital content can work together to create a cohesive and modern brand experience. Through social media and a landing page prototype, the concept shows how Noorband Care can be presented in a real-world context.
DESIGN SYSTEM
The visual identity is built on minimalism, soft color tones and clean typography.The combination of illustration and structured layouts creates a balance between artistic expression and product clarity.
DIGITAL EXPERIENCE
The landing page concept is based on a before/after storytelling approach, highlighting the transformation from a chaotic routine to a calm and simplified experience. Social media content supports this narrative by combining product presentation, storytelling and behind-the-scenes content.
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Branding
NOORBANDCARE PRODUCT SERIES
Designed a new product series for NoorBandCare, including packaging, landing page, video and social media content.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
3 weeks
OVERVIEW :
Noorband Care is a personal branding and product design project focused on creating a modern, minimalist and premium haircare series.
The project explores how a complete visual identity can be developed across packaging, digital platforms and storytelling to create a cohesive brand experience.
THE IDEA:
The idea was to challenge the perception of haircare products as overly complex and visually overwhelming.
By focusing on simplicity, clarity and calm aesthetics, the concept aims to create a more intuitive and trustworthy brand experience, where design helps users understand the product quickly.
MY ROLE :
I worked on the project from concept to final execution, including:
– Visual identity development (color, typography, design system)
– Packaging design for shampoo and conditioner
– Illustration and label design
– 3D mockups and product visualization
– Social media content (Instagram & TikTok)
– Video concepts and storytelling
– Landing page prototype design
Summary :
The process started with research into premium and minimalist brands such as Aesop and Meraki, focusing on clean aesthetics and Scandinavian design principles.
I explored different visual directions through moodboards, sketches and typography testing. The final identity combines soft color palettes, line-art illustration and balanced layouts to create a calm and premium feeling.
The concept was developed further into packaging design, mockups and digital content, ensuring a consistent visual language across all touchpoints.
The result is a complete brand concept, including a new product series, packaging design and a digital communication strategy. The project demonstrates how branding, product design and digital content can work together to create a cohesive and modern brand experience. Through social media and a landing page prototype, the concept shows how Noorband Care can be presented in a real-world context.
DESIGN SYSTEM
The visual identity is built on minimalism, soft color tones and clean typography.The combination of illustration and structured layouts creates a balance between artistic expression and product clarity.
DIGITAL EXPERIENCE
The landing page concept is based on a before/after storytelling approach, highlighting the transformation from a chaotic routine to a calm and simplified experience. Social media content supports this narrative by combining product presentation, storytelling and behind-the-scenes content.
More Projects
New release
Preview
Branding
NOORBANDCARE PRODUCT SERIES
Designed a new product series for NoorBandCare, including packaging, landing page, video and social media content.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
3 weeks
OVERVIEW :
Noorband Care is a personal branding and product design project focused on creating a modern, minimalist and premium haircare series.
The project explores how a complete visual identity can be developed across packaging, digital platforms and storytelling to create a cohesive brand experience.
THE IDEA:
The idea was to challenge the perception of haircare products as overly complex and visually overwhelming.
By focusing on simplicity, clarity and calm aesthetics, the concept aims to create a more intuitive and trustworthy brand experience, where design helps users understand the product quickly.
MY ROLE :
I worked on the project from concept to final execution, including:
– Visual identity development (color, typography, design system)
– Packaging design for shampoo and conditioner
– Illustration and label design
– 3D mockups and product visualization
– Social media content (Instagram & TikTok)
– Video concepts and storytelling
– Landing page prototype design
Summary :
The process started with research into premium and minimalist brands such as Aesop and Meraki, focusing on clean aesthetics and Scandinavian design principles.
I explored different visual directions through moodboards, sketches and typography testing. The final identity combines soft color palettes, line-art illustration and balanced layouts to create a calm and premium feeling.
The concept was developed further into packaging design, mockups and digital content, ensuring a consistent visual language across all touchpoints.
The result is a complete brand concept, including a new product series, packaging design and a digital communication strategy. The project demonstrates how branding, product design and digital content can work together to create a cohesive and modern brand experience. Through social media and a landing page prototype, the concept shows how Noorband Care can be presented in a real-world context.
DESIGN SYSTEM
The visual identity is built on minimalism, soft color tones and clean typography.The combination of illustration and structured layouts creates a balance between artistic expression and product clarity.
DIGITAL EXPERIENCE
The landing page concept is based on a before/after storytelling approach, highlighting the transformation from a chaotic routine to a calm and simplified experience. Social media content supports this narrative by combining product presentation, storytelling and behind-the-scenes content.
More Projects
New release
Preview