Branding
Oreo Kids – Product Design & Campaign Strategy
A conceptual campaign for Oreo Kids Edition, exploring how a global brand can be adapted for a new audience. The project includes product design, packaging, mockups and a digital campaign strategy focused on parents and young children.
Year :
2025
Industry :
Food & Beverage
Client :
Concept Project (Oreo)
Project Duration :
3 weeks
OVERVIEW :
Oreo Kid Edition is a concept campaign that reimagines Oreo for a new audience: children aged 1–3 and their parents. The project explores how an established global brand can be extended
into a new category through product design, packaging and digital communication.
THE IDEA : :
The idea was to introduce “a new member of the Oreo family” a product designed specifically for young children, while maintaining the brand’s core identity. The concept combines familiarity and trust with new values such as safety, natural ingredients and child-friendly design.
TARGET GROUP :
The primary target group is parents with children aged 1–3, as they are responsible for purchase decisions.
A secondary audience is the children themselves, who are influenced by playful design and product form.
MY ROLE :
I developed the full campaign concept, including:
– Packaging design and label development
– Product form concept (child-friendly shape)
– Visual identity for the campaign
– Social media content (TikTok & Instagram)
– Landing page concept and structure
– Campaign storytelling and PR activation
DESIGN THINKING
The project focused on balancing emotional and rational design. Emotional: family, joy and shared moments Rational: safety, natural ingredients and trust By combining these elements, the concept creates a product that appeals to both parents and children.
PROCESS
The process started with research into children’s snacks and competing brands. Insights showed that trust and ingredient transparency are key factors for parents.
The product concept was then developed with:
– natural ingredient alternatives
– a safer, easier-to-hold cookie shape
– a softer and more playful visual identity
The design was applied across packaging, digital content and campaign material to ensure a consistent brand experience.
CAMPAIGN CONCEPT
The campaign was built around the idea: “A new member of the Oreo family”.
It was launched as a Limited Edition during Christmas, leveraging family traditions and emotional storytelling to create engagement and test market interest.
DIGITAL STRATEGY
The campaign uses social media as its main channel, with a focus on TikTok and Instagram. A user-generated content campaign (#OreoKidMoment) encourages parents to share their child’s first Oreo moment, creating organic reach and emotional connection.
RESULT
The result is a cohesive campaign concept that extends Oreo into a new category while staying true to its brand identity.
The project demonstrates how design, strategy and storytelling can work together to reposition a product for a new audience.
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Branding
Oreo Kids – Product Design & Campaign Strategy
A conceptual campaign for Oreo Kids Edition, exploring how a global brand can be adapted for a new audience. The project includes product design, packaging, mockups and a digital campaign strategy focused on parents and young children.
Year :
2025
Industry :
Food & Beverage
Client :
Concept Project (Oreo)
Project Duration :
3 weeks
OVERVIEW :
Oreo Kid Edition is a concept campaign that reimagines Oreo for a new audience: children aged 1–3 and their parents. The project explores how an established global brand can be extended
into a new category through product design, packaging and digital communication.
THE IDEA : :
The idea was to introduce “a new member of the Oreo family” a product designed specifically for young children, while maintaining the brand’s core identity. The concept combines familiarity and trust with new values such as safety, natural ingredients and child-friendly design.
TARGET GROUP :
The primary target group is parents with children aged 1–3, as they are responsible for purchase decisions.
A secondary audience is the children themselves, who are influenced by playful design and product form.
MY ROLE :
I developed the full campaign concept, including:
– Packaging design and label development
– Product form concept (child-friendly shape)
– Visual identity for the campaign
– Social media content (TikTok & Instagram)
– Landing page concept and structure
– Campaign storytelling and PR activation
DESIGN THINKING
The project focused on balancing emotional and rational design. Emotional: family, joy and shared moments Rational: safety, natural ingredients and trust By combining these elements, the concept creates a product that appeals to both parents and children.
PROCESS
The process started with research into children’s snacks and competing brands. Insights showed that trust and ingredient transparency are key factors for parents.
The product concept was then developed with:
– natural ingredient alternatives
– a safer, easier-to-hold cookie shape
– a softer and more playful visual identity
The design was applied across packaging, digital content and campaign material to ensure a consistent brand experience.
CAMPAIGN CONCEPT
The campaign was built around the idea: “A new member of the Oreo family”.
It was launched as a Limited Edition during Christmas, leveraging family traditions and emotional storytelling to create engagement and test market interest.
DIGITAL STRATEGY
The campaign uses social media as its main channel, with a focus on TikTok and Instagram. A user-generated content campaign (#OreoKidMoment) encourages parents to share their child’s first Oreo moment, creating organic reach and emotional connection.
RESULT
The result is a cohesive campaign concept that extends Oreo into a new category while staying true to its brand identity.
The project demonstrates how design, strategy and storytelling can work together to reposition a product for a new audience.
More Projects
New release
Preview
Branding
Oreo Kids – Product Design & Campaign Strategy
A conceptual campaign for Oreo Kids Edition, exploring how a global brand can be adapted for a new audience. The project includes product design, packaging, mockups and a digital campaign strategy focused on parents and young children.
Year :
2025
Industry :
Food & Beverage
Client :
Concept Project (Oreo)
Project Duration :
3 weeks
OVERVIEW :
Oreo Kid Edition is a concept campaign that reimagines Oreo for a new audience: children aged 1–3 and their parents. The project explores how an established global brand can be extended
into a new category through product design, packaging and digital communication.
THE IDEA : :
The idea was to introduce “a new member of the Oreo family” a product designed specifically for young children, while maintaining the brand’s core identity. The concept combines familiarity and trust with new values such as safety, natural ingredients and child-friendly design.
TARGET GROUP :
The primary target group is parents with children aged 1–3, as they are responsible for purchase decisions.
A secondary audience is the children themselves, who are influenced by playful design and product form.
MY ROLE :
I developed the full campaign concept, including:
– Packaging design and label development
– Product form concept (child-friendly shape)
– Visual identity for the campaign
– Social media content (TikTok & Instagram)
– Landing page concept and structure
– Campaign storytelling and PR activation
DESIGN THINKING
The project focused on balancing emotional and rational design. Emotional: family, joy and shared moments Rational: safety, natural ingredients and trust By combining these elements, the concept creates a product that appeals to both parents and children.
PROCESS
The process started with research into children’s snacks and competing brands. Insights showed that trust and ingredient transparency are key factors for parents.
The product concept was then developed with:
– natural ingredient alternatives
– a safer, easier-to-hold cookie shape
– a softer and more playful visual identity
The design was applied across packaging, digital content and campaign material to ensure a consistent brand experience.
CAMPAIGN CONCEPT
The campaign was built around the idea: “A new member of the Oreo family”.
It was launched as a Limited Edition during Christmas, leveraging family traditions and emotional storytelling to create engagement and test market interest.
DIGITAL STRATEGY
The campaign uses social media as its main channel, with a focus on TikTok and Instagram. A user-generated content campaign (#OreoKidMoment) encourages parents to share their child’s first Oreo moment, creating organic reach and emotional connection.
RESULT
The result is a cohesive campaign concept that extends Oreo into a new category while staying true to its brand identity.
The project demonstrates how design, strategy and storytelling can work together to reposition a product for a new audience.
More Projects
New release
Preview