UI / UX Design
RASK – UX/UI Design & Brand Identity
A user-centered digital concept for a running community platform, combining branding, UX research and interface design.
Industry :
Health & Fitness
Client :
Concept Project
Problem :
Many people struggle to stay motivated when running alone and lack a sense of community. Existing fitness platforms often fail to create a social and engaging experience tailored to users’ real needs.
Solution :
We created RASK – a digital running platform that connects users through community, motivation and personal progress tracking.
The concept combines a strong visual identity with an intuitive user experience, making it easy for users to find running groups, track progress and stay motivated.
Challenge :
One of the main challenges was balancing aesthetics with usability while maintaining a clear and consistent design system.
We also needed to translate user insights from interviews into practical design decisions and ensure accessibility across different user types.
Summary :
This project gave us hands-on experience in the full design process — from research and branding to prototyping and testing.
By working collaboratively and iterating based on user feedback, we created a cohesive and user-friendly digital experience.
Team & Role
Ali Ahmedi – UX/UI, Branding, Motion
Ida Bäcklin – UX Research
Tessa Holgersson – UI Design
Process:
Research & Interviews
Brand Identity
Wireframes
UI Design
More Projects
UI / UX Design
RASK – UX/UI Design & Brand Identity
A user-centered digital concept for a running community platform, combining branding, UX research and interface design.
Industry :
Health & Fitness
Client :
Concept Project
Problem :
Many people struggle to stay motivated when running alone and lack a sense of community. Existing fitness platforms often fail to create a social and engaging experience tailored to users’ real needs.
Solution :
We created RASK – a digital running platform that connects users through community, motivation and personal progress tracking.
The concept combines a strong visual identity with an intuitive user experience, making it easy for users to find running groups, track progress and stay motivated.
Challenge :
One of the main challenges was balancing aesthetics with usability while maintaining a clear and consistent design system.
We also needed to translate user insights from interviews into practical design decisions and ensure accessibility across different user types.
Summary :
This project gave us hands-on experience in the full design process — from research and branding to prototyping and testing.
By working collaboratively and iterating based on user feedback, we created a cohesive and user-friendly digital experience.
Team & Role
Ali Ahmedi – UX/UI, Branding, Motion
Ida Bäcklin – UX Research
Tessa Holgersson – UI Design
Process:
Research & Interviews
Brand Identity
Wireframes
UI Design
More Projects
UI / UX Design
RASK – UX/UI Design & Brand Identity
A user-centered digital concept for a running community platform, combining branding, UX research and interface design.
Industry :
Health & Fitness
Client :
Concept Project
Problem :
Many people struggle to stay motivated when running alone and lack a sense of community. Existing fitness platforms often fail to create a social and engaging experience tailored to users’ real needs.
Solution :
We created RASK – a digital running platform that connects users through community, motivation and personal progress tracking.
The concept combines a strong visual identity with an intuitive user experience, making it easy for users to find running groups, track progress and stay motivated.
Challenge :
One of the main challenges was balancing aesthetics with usability while maintaining a clear and consistent design system.
We also needed to translate user insights from interviews into practical design decisions and ensure accessibility across different user types.
Summary :
This project gave us hands-on experience in the full design process — from research and branding to prototyping and testing.
By working collaboratively and iterating based on user feedback, we created a cohesive and user-friendly digital experience.
Team & Role
Ali Ahmedi – UX/UI, Branding, Motion
Ida Bäcklin – UX Research
Tessa Holgersson – UI Design
Process:
Research & Interviews
Brand Identity
Wireframes
UI Design